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Sohel Chowdhury
Aug 01, 2022
In General Discussion
If you didn't already know, the cell phone number list Google Display Network (GDN) is a platform that advertisers can use to reach over 90% of internet users worldwide, spanning over two million websites. But it is much more complicated than it seems. There are so many factors that contribute to the cell phone number list success of any display campaign – not the least of which is how much of that huge potential audience you decide to target. In this article, I'll walk you through how to leverage Custom Affinity Audiences to run more effective advertising campaigns on the Google Display Network. If you've browsed the cell phone number list Google Ads interface, you might have seen this option - it's buried somewhere in the Audiences tab. Specifically, it appears when you select "What are their interests and habits." There are tons cell phone number list of different methods that allow you to define the audience your banner ads will reach, and Google does a great job with their data to let you select predefined audiences based cell phone number list on their interests, habits, search patterns, and interactions with your site. But quite often, you will find these audiences far too broad. What are Affinity Audiences? First, let's quickly define what “affinity audiences” are, before we dive into the cell phone number list world of custom . You can think of affinity audiences as similar to TV audiences – extremely generalized types of people who watch your various TV channels. So BBC One would (sort of) represent older demographics, people interested in politics and news, while E4 would represent your young people (I guess), perhaps those chilling out in their college dorms.. .you get the cell phone number list idea. Although there is some truth in this categorization system, it is very broad and presumptuous. Google accomplishes something similar by aggregating a particular cell phone number list user's acquireable information - which pages they visit frequently, how long they spend on different sites, their search patterns, and so on. The cell phone number list result is a list of pre-determined audiences organized by affinity or predisposition to, such as "Sports Enthusiasts", "Food & Dining", and "Travel". But remember, this is a large TV-style audience. It's not a perfect science. This is where Custom Affinity Audiences really show their value: the ability to define your cell phone number list own audience, giving you more control over who sees your ads (and we love the control and transparency)
How to Use Cell Phone Number List Custom Affinity Audiences for More Profitable Google Display Ads content media
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Sohel Chowdhury

Sohel Chowdhury

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