The survey, part of Hakuhodo's global habit survey, involved 14 cities in east Asia (China, Taiwan, Hong Kong, and Korea), Southeast Asia (Thailand, Malaysia, the Philippines, Vietnam, Indonesia, and Singapore), and India. The Global Habit survey covered 34 cities in Asia, each collecting approximately 900 interviews (1,000 interviews each in China and India). The survey polled the usage of 21 beauty products, including skincare and cosmetics. The results showed that more than 50% of women in Seoul, Hong Kong, and Taipei used more than half of these beauty products. Women in Seoul use the most beautiful products, with more than half of the respondents using 18 of the 21 beauty products.
In three Chinese cities, Southeast Asia, and two Indian cities, women are limited to basic skin care products. One such product is almost universally used by Asian women Lunaire Keto Diet as a cleanser. About 90% of women in East Asia use facial cleansers, and more than 70% in Southeast Asia (even in Jakarta, the figure is more than 60%). From a geographical point of view, the lowest usage rate of facial cleansers is, when only 40% of women use them. Looking at Asia as a whole, Japan and South Korea lead the way in beauty fashion and beauty trends. In Hong Kong and Taipei, women prefer Japanese fashion. In Southeast Asia, Korean and European, and American styles dominate the trends, especially among young women.
As far as China is concerned, the influence of Japanese and Korean beauty products in Guangzhou is roughly equal, but in Shanghai and Beijing, Korean beauty products are Beauty AME highly respected. When it comes to beauty product selection, price is an important factor for all markets. In Hong Kong and Taipei, the demand for high quality must also be combined. Women in Seoul are more concerned about brand reputation and environmental protection, which is different from women in other cities. Chinese women not only care about brand image, but also convenience and service, especially Beijing women. In Southeast Asia, Vietnamese women look at packaging first, Malaysian women focus on convenience, and Bangkok women prefer new things. Walking through the doors of Geneu, it feels like entering the space age where beauty reigns supreme.